The best way to articulate this philosophy is by sharing a story that begins in 1987 at the prestigious Massachusetts College of Art and Design. An aspiring young artist, Tony Poillucci (VisionPoint’s Creative Director) found himself under the tutelage of an accomplished corporate design professor named Bill Hannon. Professor Hannon preached that “design is a business!” and often reminded his students that design is not about expressing yourself, it’s about accomplishing the goals of your client. To really drive the point home, Professor Hannon strictly forbade use of the word “like” from his classroom; Tony and his peers were required to have reasons for their decisions–and “I like it” was not an acceptable reason for a decision.
To this day, the guiding principle of having “a reason for every decision” is baked into VisionPoint’s approach and process. We do what's right for our clients. We focus not on personal tastes or whims but on our clients' goals and how we can help them achieve those goals. If we do our jobs well, we end up with more than just a portfolio of work our clients like – we end up helping them imagine and achieve goals they may not have thought were possible.