Blog Article

UNC Pembroke Selects VisionPoint Marketing for Website Redesign

We’re pleased to announce the University of North Carolina at Pembroke has selected VisionPoint Marketing to redesign and develop its public-facing website (

Blog Article

Inbound Marketing In Four Steps

In a digitally saturated world of constantly plugged in prospects, one of marketing’s greatest challenges is maintaining (or earning) relevance in consumers’ lives. This is especially true given the high level of competition amongst institutions of higher education.


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Don’t Miss Our FREE Webinar! How the 5 R’s Protect You from the ‘Frankenstein-ing’ of Your Website

You just launched a new website! Now what? Who will add and update content? What will the approval processes and publishing workflow look like?

Blog Article

Social Media 101: Getting Back to Basics in Higher Ed Social Media

Social media is a great tool for reaching students, faculty, alumni and the community in today’s technology centered world. In fact, it’s no longer just a useful tool, but a requirement. Students and alumni now expect universities to be actively using a variety of social media outlets. These users are constantly engaged in social media, and if you want to create real conversations through valuable content, you should be too. Use these simple tips to ensure that the fundamentals are in place for your social media strategy to reach its full potential.

Blog Article

3 Steps Toward Managing Intern Success

Our interns mean a lot to us here at VisionPoint.

Blog Article

Five Lessons from NAGAP ‘13

Since this was our first time at the NAGAP, we decided to take the opportunity to do what we do best: listen...and also to give away an iPad Mini...Here's what we learned.

User Working on Page Schematic

Blog Article

Improving User Experience with User Testing

We're big fans of user testing. Why? It's probably the easiest and most reliable way to see if what you're doing - especially on the web - is actually working and connecting with your audience.

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Meet VisionPoint at NAGAP 13 in Orlando

VisionPoint Marketing will be attending and exhibiting at the NAGAP 26th Annual Conference in Orlando next week. If you’re an attendee, be sure to sign up for your chance to win an iPad Mini!

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Vine App for Marketing

One of the biggest marketing challenges you’ll face won’t be analytics or budget, it will be time.


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Calling All CASE III Attendees!

VisionPoint Marketing will be speaking and exhibiting at the District III Conference for the Council for Advancement and Support of Education (CASE) on February 17 - 19.

Carolina Ballet Dancer

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Why I Love the Carolina Ballet…And You Should Too

I'm not afraid to admit I enjoy the ballet. But that wasn't always the case. In fact, far from it. Thanks to our recent engagement, consider me converted.

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Content Management System (CMS) 101: The Best Choice for Your Institution

Choosing the right CMS for your institution can be challenging. We’ll give you some guidelines for making the right choice, and we’ll break down some of the top players.