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Building Your Business Strategy

You, probably like me, have attended many professional development workshops or educational sessions that all seem great but then when you get back

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Perspective on 2009

The challenges we experienced here were primarily driven by the recession and although we had officially been in the recession long before 2009 beg

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The Fight for Uniqueness in Higher Education Marketing Campaigns

Rivals - every higher education institution has them, and almost every student will dedicate their time, energy and gallons of face-paint defending

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Top Project Management is the Foundation of our Relationship with You

We believe in using a multidisciplined team approach in which different people lend different skills to different projects.

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Thinking Like a Scholar: Using Research and Goal-Setting as a Core Practice

At VisionPoint Marketing, we like to reach out to higher education clients because we feel as though we share their appreciation and respect for on

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ROI: Paid Search vs. Banner Ads?

Often times an information session is a pivotal opportunity for a university to provide more information about a program and the details of the app

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Corporate Blogs and Conversational Marketing

Shel Israel, online public relations guru and co-author of Naked Conversations, says that people listen better when you simply talk to them and lis

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Social Media: Talking "With" People, Not "To"€ Them

As the Internet and other new technology becomes more and more firmly entrenched in our culture we find ourselves in an increasingly new and exciti

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Fame is Only One Click Away

There was once a time when you had to be an actor, singer or some other form of superstar to claim fame and notoriety, but with social media on the

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Blogfolio - Part 1 Duke’s Health Leadership Programs

Yup, I coined a new phrase … blogfolio ... I own it, I copyrighted it (‘copywrote’ it?).

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WWPGD?

I’m often inspired by those who surround me.

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